Our Story
At Ishkiyaa, we believe that fashion is more than just clothing — it is a reflection of heritage, identity, and theevolving journeys of women.
Our Story
The journey of Ishkiyaa began over four decades ago with humble roots when our Founder Neha Pasari’s grandfather started with a small office to bring timeless ethnic wear into everyday lives. What started with a focus on fabrics and craftsmanship has now grown into a brand that blends tradition with modern sensibilities.
Carrying forward this legacy, Neha Pasari, Founder of Ishkiyaa, brings over 20 years of experience in the fashion and clothing business. A fashion student
with a BBA and CFA, Neha’s vision is to create a brand that resonates with
women like herself — women navigating careers, motherhood, and personal
passions, while never losing touch with their roots.
Alongsidewith her is her mother Renu Tolani, Co-founder and guiding force, ensures that Ishkiyaa remains true to its core values of authenticity, quality, and a deep respect for tradition.
✨ Everyday Luxury – We believe comfort and style can co-exist. Our fabrics, cuts, and designs are crafted to move with you — from home to work to celebrations.
✨ Women-Centric – Ishkiyaa is for real women. We design with the modern Indian woman in mind — strong, graceful, and multi-faceted.
✨ Family Values, Modern Vision – With decades of family business experience, we remain committed to trust, ethics, and relationships, while embracing new-age retail and digital platforms.
At Ishkiyaa, ethnic wear is not just fashion, it’s a way of life.